“Last year, we thought that the 2020s will be a decade of change-this is an exaggeration. Due to the pandemic, 2021 will usher in a new era in healthcare and the elderly.”
These are the words of Danny Stricker, CEO of Ascend Living, but starting next year, many other senior executives in the industry will have similar feelings.
They are optimistic that the vaccine will defeat Covid-19, and their organization will recover in 2021 and move in a new direction.
They assessed the many changes caused by the pandemic, assessed the focus on loss management, and moved forward with new operating plans and new ways of doing business with healthcare partners and capital.
In addition to the commitment to clinical care (increased in some cases), other top priorities include using new technologies, restoring consumer confidence, and new ways to cope with fatigue and fatigue. People and personnel challenges.
As Leigh Ann Barney, CEO of Trilogy Health Services, said, the arrival of 2021 brings uncertainty but also optimism.
In order to learn more about the feelings of senior management in the coming new year, “Senior Housing News” contacted a few industry executives. The following is the first part of a two-part series of articles that share these answers:
Earl Parker, President, and COO of Commonwealth Senior Living:
What is my biggest worry?
First, our community leaders and frontline workers are tired. We have a strong communication program, and we know that they will feel support in having personal protective equipment, information, policies, agreements, etc. Nevertheless, the continued pressure on the team is still great.
We succeeded in a team-centric race. At the beginning of this year, we provided new cars and many cash prizes through our wallet. We plan to launch a similar program in the first quarter of 2021. We also actively track who does not participate in the competition. Encourage and support them for free to spend some time away from the community.
If I don’t add professionalism to the issue of concern, then I will be unfair. I am mainly optimistic, so I believe the demand will be incomplete. When people’s confidence in vaccines starts to work, we will see a recovery in 2021 and have opportunities to increase employment opportunities. However, I expect that it will take about 18 months for AL and IL to recover their pre-pandemic occupancy rates, while MC will recover more quickly.
To complete the top 3, it is likely to be a lawsuit involving Covid-19. Although I am sure that our team (and I will provide the best products in the industry) have done everything they can to deal with this pandemic, I am sure that someone will want to take advantage of this crisis, and eventually, insurance prices will rise. Higher, and it takes a lot of time and resources to be better used for other more productive purposes.
What I am most excited about is to normalize our community and have the opportunity to personally interact with our residents and their families to better understand their views of us. Based on the replies I have received so far, I think we have generally surpassed “satisfaction” and have developed a deeper sense of “loyalty” in the pandemic. During the pandemic, we were very transparent with residents, families, and employees, not only sharing with them what we are doing but also sharing the “reasons” along the way. We listened to the response and, in some cases, made changes to our plan, while in other cases, it took some time to explain why we did not do so. I hope that as things get closer to normal operation, the number of referrals from family and friends will greatly increase.
I am very excited about the capital investment Covid has made in the community. We installed automatic entry and inspection kiosks, free door openers, meaningless faucets, etc. I believe these investments will not only help us work with Covid soon but will also make our community safer in the future.
Brenda Bacon, CEO of Brandywine Living:
Looking forward is always more energetic than looking backward! It will be exciting to see how we create a new normal.
My prediction is that consumer reports in our industry will undergo major changes. Although healthcare is the focus of this year, the importance of socialization is also increasing. Our job is to show our customers that finding a social and safe environment is worth the time. Our job is to convey energy to information, not just to resume the census. But by being the medium of choice for the census.
Second, assisted living has proven to be a core component of the national healthcare industry. As leaders, we must ensure that all our industry associations that bring value continue to work together to enhance their own creative power. Perhaps it is because we have no choice because we are trying to reduce our obvious political invisibility, so we will likely be recognized as a major player in the healthcare market in the future.
Although there are too many lessons learned here, I believe that in the investment field, post-COVID rearrangements will be extensive. Operators and investors who have been discussing uniformity for many years will experience an unprecedented reordering process. Overbuilding, under-management, and word of mouth will lead to many serious and ongoing dialogues in 2021 that can strengthen our foundation, progress, profits, and recognition of valuable industries. Then, investors will be interested in the new height.
Danny Stricker, President of Ascension Living:
Last year, we thought that the 2020s will be a transformative decade-an understatement. Due to the pandemic, 2021 will usher in a new era of healthcare and the elderly.
This year, our industry’s provision of personalized and compassionate care during the pandemic presents both challenges and learning opportunities. Looking forward to Covid-19 in 2021 and hope that there are effective vaccines and treatments, we will continue to adapt to the new working environment, new consumer expectations, and the economic impact of the pandemic.
I am very happy to have the opportunity to redefine our industry in the Covid era to meet the needs and expectations of new consumers and employees. As an industry, we need to work together to ensure that our industry can grow under more financial and regulatory pressures and realizing that home healthcare is a great option when it comes to complex healthcare. In 2021, Ascension Living will expand its services to meet current and future consumer needs, including the PACE (All-Inclusive Care for the Elderly) program and memory support services. We know that skilled nursing facilities and elderly communities will look different in the future, and we will learn about the demand for these services in 2021 from the pick-up work.
I can imagine that our industry will also see major technological advancements, and from a regulatory perspective, the pandemic will accelerate some of these advancements. I expect that the future development of telemedicine and other virtual care services will continue to support higher visual acuity care in a low-cost environment. With this in mind, it is time to rethink our growth strategy and develop solutions to meet the non-traditional needs of the pandemic.
Even with the successful Covid-19 vaccine, we will continue to focus on reducing the risk of infectious diseases for key employees and those we serve in 2021. We will continue to focus our resources on caring for and supporting employees who have experienced stress and difficulties for a year. In addition, we will focus on reshaping employees and recruiting people to support and train future industry leaders who demonstrate dedication, resilience, and motivation to change the lives of senior citizens. As an industry, we need to unite to meet the challenges of employees and instill a passion for elderly care.
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